I am an Assistant Professor of Marketing at INSEAD. 

I investigate how consumers maintain an image of themselves as good and virtuous in everyday life. My research spans various consumer domains, including prosocial behavior, goal pursuit, identity signaling, and dyadic consumption.

Before joining INSEAD, I was an Assistant Professor of Marketing at Singapore Management University. I received my Ph.D. from the Stanford Graduate School of Business, where I was advised by Christian Wheeler. Before starting my Ph.D., I received my B.A. with a double major in Psychology and Chinese at Williams College, and then spent two years teaching at Phillips Exeter Academy. I am originally from Lexington, MA, USA.

I can be reached at stephanie.lin at INSEAD dot edu.