Overview

At INSEAD, I teach Brand Strategy in the MBA and MIM programs. I also teach a mini-elective on Caring Consumption, a course examining how to encourage consumers to make more caring consumption decisions for the earth, for themselves, and for society. I also teach Consumer Behavior B, a Ph.D. seminar on current topics in Consumer Behavior research. I received the Dean’s Commendation for Excellence in Teaching in the MBA Programme for the 2023-2024 academic year.

As an Assistant Professor of Marketing at Singapore Management University, I taught Consumer Behavior at the undergraduate level. I was on the Dean’s Honour List for Excellence in Teaching, awarded to SMU’s top teaching faculty, in 2019 and 2020.

In a previous life (2008-2010), I was a full-time teacher at Phillips Exeter Academy, where I taught four sections of Chinese (three preps: introductory, intermediate, and advanced). At Exeter, I also acted as a dorm resident and academic advisor.

In my free time, I have taught yoga at Stanford Aerobics and Yoga, and I can sometimes be found teaching yoga at ACR and SCP.

Experience

Caring Consumption  2023-present
INSEAD MBA

Topics in Consumer Behavior B  2023-present
INSEAD Ph.D. program

Brand Management/Strategy  2021-present
INSEAD MBA and MIM programs
Dean’s Commendation List for Excellence in Teaching in the MBA Programme, 2024

Consumer Behaviour 2017-2020
Singapore Management University Undergraduates
Dean’s Honour List for Excellence in Teaching, 2019, 2020

Advanced Chinese, Instructor 2009-2010
Phillips Exeter Academy

Intermediate Chinese, Instructor2009-2010
Phillips Exeter Academy

Introductory Chinese, Instructor2008-2010
Phillips Exeter Academy