At INSEAD, I teach Brand Strategy in the MBA and MIM programs. I also teach a mini-elective on Caring Consumption, a course examining how to encourage consumers to make more caring consumption decisions for the earth, for themselves, and for society.

As an Assistant Professor of Marketing at Singapore Management University, I taught Consumer Behavio(u)r at the undergraduate level. I was on the Dean’s Honour List for Excellence in Teaching, awarded to SMU’s top teaching faculty, in 2019 and 2020.

In a previous life (2008-2010), I was a full-time teacher at Phillips Exeter Academy, where I taught four sections of Chinese (three preps: introductory, intermediate, and advanced). At Exeter, I also acted as a dorm resident and academic advisor.

In my free time, I have taught yoga at Stanford Aerobics and Yoga, and I can sometimes be found teaching yoga at ACR and SCP.


Caring Consumption  2023-present

Topics in Consumer Behavior B  2023-present
INSEAD Ph.D. program

Brand Management  2021-present
INSEAD MBA and MIM programs

Consumer Behaviour 2017-2020
Singapore Management University Undergraduates
Dean’s Honour List for Excellence in Teaching, 2019, 2020

Marketing ManagementCourse Assistant 2013, 2014
S. Christian Wheeler, Stanford Graduate School of Business

Behavioral Decision MakingGrader 2012, 2013
Itamar Simonson, Stanford Graduate School of Business

Advanced ChineseInstructor 2009-2010
Phillips Exeter Academy

Intermediate ChineseInstructor2009-2010
Phillips Exeter Academy

Introductory ChineseInstructor2008-2010
Phillips Exeter Academy